User Experience, or UX, is the consumer experience when using your product or service. This experience includes functional, practical and emotional aspects of the consumer experience.
Generate value for your product
Create final customer loyalty to your product
Increase in customer retention
Increase the ROI of product
What your client wants? What is the added value?
Your customer's behavior
Internal and external factors
Identity and organization
Practices and solutions
Design of the digital channel solution
Navigation analysis and continuous improvement